This is interesting and perhaps we are slightly different to other clubs but our demographic definitely is not over 60s, its kids to 50s mainly (or perhaps I am blinkered as I get older of age ) We do have senior fans for sure, but as to them being the majority our gate tickets tell us otherwise, as does the fan base, and while we are not talking thousands through the gate, well not yet of course, our fan base is definitely less than 50. This has been our objective since the start. To start from the ground up, attracting a new demographic while engaging and supporting those who have been for year. I cannot say that we have cracked it for sure, but in general I think we are working well with both groups of fans.
Our parties are always full of families, which is really where I want it to be. Our season ticket sales goes across the spectrum of course but we do have youth pricing for season tickets and we have sold them.
I walk our stadium every meeting and engage with the fans and not one traditional speedway fan has said they didn't like the new things we were putting in to attract fans... I feel that they actually enjoy the fun filled show we try to put on more than just 15 heats of quality racing... For us, making speedway an event is our target and to make each week better than the previous one is a business objective along with have a business that is sustainable and can fund itself.
That's our view on it and it is a challenge to think of great ideas, have them copied and have to think of new ones to keep being innovative but thats the plan moving forward... continue to improve the stadium, continue to engage, continue to promote, continue to build a rider base, continue with the show and continue to innovate... all to the best we can and all within a budget. .......... see you trackside.