StormMarketing 22 Posted January 30, 2013 how much do you think to sponsor elite league and premier over 3 years?? how much is it really worth?? Share this post Link to post Share on other sites
Jonny the spud 2,281 Posted January 30, 2013 The league itself, a team or just a rider ? Share this post Link to post Share on other sites
Skidder1 7,632 Posted January 30, 2013 (edited) how much do you think to sponsor elite league and premier over 3 years?? how much is it really worth?? To whom? The BSPA and the clubs, or to the potential sponsor? I would suggest the figures could be very far apart! It would also depend on how much media coverage could be guaranteed from 2014 onwards, unless the sponsoring company had very close links to the sport already and would get 'a return on its investment' in increased product sales,for example.?! ps. To be thinking about this and posting it at 0455 hours? I think you need some more quality sleeping time!! Edited January 30, 2013 by Skidder1 Share this post Link to post Share on other sites
StormMarketing 22 Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? Share this post Link to post Share on other sites
oldace 1,678 Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? And you are supposedly in marketing!!!!! Share this post Link to post Share on other sites
StormMarketing 22 Posted January 30, 2013 Oldace - I know what its worth, falling crowds, possibly no TV exposure etc. I am just trying to open up a debate among the sports fans to get an opinion of what people think its worth.... forum = discussions no need to come back in such a tone with the "!!!!!!!!!!" very rude. Share this post Link to post Share on other sites
Backless 538 Posted January 30, 2013 Why would any fan have any idea - or reason to care what it's worth? How much do Barclays pay for the Premier League? Is it worth it? How many people have thought "Well, I'm a supporter of a Premier League team, so it's only right & proper that I transfer my banking arrangements to Barclays"? McDonalds are one of the sponsors of the World Cup & the European Championships. Whether I guffed down a Chicken Legend during Euro 2012 or not, it would have been purely coincidental. Come on then, enlighten us all - how much is it worth, based on your expert experience? Share this post Link to post Share on other sites
MattK 3,447 Posted January 30, 2013 How much is it worth commercially is what I was thinking, The BSPA would think its worth more than what it is, but with minimal TV exposure perhaps in 2014, what would it be worth? £50k per season? I'd have thought the additional value brought in by tv coverage is negligible? Share this post Link to post Share on other sites
oldace 1,678 Posted January 30, 2013 (edited) Oldace - I know what its worth, falling crowds, possibly no TV exposure etc. I am just trying to open up a debate among the sports fans to get an opinion of what people think its worth.... forum = discussions no need to come back in such a tone with the "!!!!!!!!!!" very rude. It is not really a matter for debate though is it. The value is determined by many factors, exposure and to what type of people being the main ones. What a fan thinks it might be worth is totally irrelevant, it is worth what an organisation is prepared to pay for the exposure delivered. Organisations want their name shop fronted to potential customers, it is why Jeremy Kyle has ad breaks for ambulance chasing lawyers or Coronation Street with Harvey s etc. The value of a sponsorship deal with speedway might be zero to an organisation like Harrods but of more value to Aldi Edited January 30, 2013 by oldace 3 Share this post Link to post Share on other sites
Ray Stadia 1,064 Posted January 30, 2013 It is not really a matter for debate though is it. The value is determined by many factors, exposure and to what type of people being the main ones. What a fan thinks it might be worth is totally irrelevant, it is worth what an organisation is prepared to pay for the exposure delivered. Organisations want their name shop fronted to potential customers, it is why Jeremy Kyle has ad breaks for ambulance chasing lawyers or Coronation Street with Harvey s etc. The value of a sponsorship deal with speedway might be zero to an organisation like Harrods but of more value to Aldi No good to me, I shop in Lidl and wouldn't change for the world! 2 Share this post Link to post Share on other sites
ch958 2,393 Posted January 30, 2013 you might be able to persuade a gaudy anorak manufacturer - most companys would see no value in sponsoring Speedway - wrong demograph and very small 1 Share this post Link to post Share on other sites
StormMarketing 22 Posted January 30, 2013 Nobody is expected to know the true value because the BSPA release diddly squat.... but a forum allows people to have an opinion of what someone would pay to be title sponsor of both leagues..... as "Speedway Fans" you can have an opinion of what you feel it is worth..... just as a football fans you can have an opinion of what someone is likely to "pay" for shirt sponsorship, or what it is worth to the right sponsor. This is a topic of value not well it depends who the company is.... what would you pitch the value at? Share this post Link to post Share on other sites
THE DEAN MACHINE 4,735 Posted January 30, 2013 ask "the know" on here ,he has ploughed a fair bit into sponsorship of speedway Share this post Link to post Share on other sites
StormMarketing 22 Posted January 30, 2013 I was trying to create a discussion but then get replys from miserable folk.... maybe its the lack of speedway on the box and everyone is having withdrawel symptoms, ah well.... Share this post Link to post Share on other sites
ch958 2,393 Posted January 30, 2013 This is a topic of value not well it depends who the company is.... what would you pitch the value at?" what the hell is this supposed to mean? You in marketing or not? Share this post Link to post Share on other sites
