BurntFaceMan 413 Posted January 1, 2018 The coffee shop is a terrible idea. Waste of money and will achieve nothing. Share this post Link to post Share on other sites
Steve Shovlar 10,439 Posted January 1, 2018 1 hour ago, BurntFaceMan said: The coffee shop is a terrible idea. Waste of money and will achieve nothing. Although its not going to happen, for the life of me I fail to see how such an idea is terrible. Hundreds of thousands of holiday makers visit the area during the summer months and the major majority would have no idea who or what Poole Speedway is. A coffee shop/cafe in a popular area of the town could introduce new people to the sport. The opportunity to witness some racing on large screens whilst enjoying a frapachinno and the opportunity for the club to make a ticket sale or sell a piece of clothing (clearly it would have to be very stylish for a non speedway fan to purchase but those retro designed shirts look bloody cool) Having a good online presence is important but it won’t bring in many or any new bums on seats on race night. Mostly it is preaching to the converted when there is a mass of untapped potential customers walking about aimlessly wondering what they are going to do when Pirates are riding just up the road. just my opinion. Share this post Link to post Share on other sites
Catalan 717 Posted January 1, 2018 There is room for both, but it would need money being invested which is where the stumbling block is. Share this post Link to post Share on other sites
ray c 2,299 Posted January 1, 2018 Sad to see the passing of odd fossengen many a supporters idol in years gone by 2 Share this post Link to post Share on other sites
Arthur54 1,300 Posted January 1, 2018 1 hour ago, ray c said: Sad to see the passing of odd fossengen many a supporters idol in years gone by was my first hero when I first started going Share this post Link to post Share on other sites
tyretrax 2,252 Posted January 1, 2018 2 hours ago, ray c said: Sad to see the passing of odd fossengen many a supporters idol in years gone by Had the pleasure of a lift from Odd from Poole to Glasgow for the Nordic-British Final at Hampden. R.I.P. my friend. 1 Share this post Link to post Share on other sites
BurntFaceMan 413 Posted January 1, 2018 7 hours ago, Steve Shovlar said: Although its not going to happen, for the life of me I fail to see how such an idea is terrible. Hundreds of thousands of holiday makers visit the area during the summer months and the major majority would have no idea who or what Poole Speedway is. A coffee shop/cafe in a popular area of the town could introduce new people to the sport. The opportunity to witness some racing on large screens whilst enjoying a frapachinno and the opportunity for the club to make a ticket sale or sell a piece of clothing (clearly it would have to be very stylish for a non speedway fan to purchase but those retro designed shirts look bloody cool) Having a good online presence is important but it won’t bring in many or any new bums on seats on race night. Mostly it is preaching to the converted when there is a mass of untapped potential customers walking about aimlessly wondering what they are going to do when Pirates are riding just up the road. just my opinion. Because attracting 3, 4, 5 or even 20 people from a local cafe to attend an event that they are unlikely to ever attend again is not a good approach to marketing. It won't grow the sport in the slightest. 1 Share this post Link to post Share on other sites
BurntFaceMan 413 Posted January 1, 2018 Social media is nothing to do with preaching to the converted. If you spend a little bit of time and money on the right material you can reach 1 million+ people on social media. This isn't guess work, it's based on me being CTO for a company with a £10m+ turnover generated almost entirely from social media. A cafe will do nothing. A sustained and committed social media strategy involving each and every club could save the entire sport. 2 Share this post Link to post Share on other sites
stevebrum 6,819 Posted January 1, 2018 There is a reason speedway teams don't have shop presence or coffee shops. It's too small fry sport to make it work. Share this post Link to post Share on other sites
jenga 2,998 Posted January 2, 2018 its all small fry sport , until we make it bigger . Share this post Link to post Share on other sites
Trees 2,814 Posted January 2, 2018 It's all good locally imo, if it gets more punters into the cafe and in turn into the club why not... Poole already have a fish n chip shop which offers a "speedway special" on race nights so this idea just adds to the club's presence in town... Share this post Link to post Share on other sites
Bagpuss 10,755 Posted January 2, 2018 I think somewhere like Poole which is so holidaymaker-rich in the summer months can only benefit from some kind of speedway presence in the town centre. Whether a coffee shop is the best idea I'm not sure but in essence it's a good concept. Share this post Link to post Share on other sites
MattK 3,447 Posted January 2, 2018 On 12/28/2017 at 7:56 PM, Skidder1 said: Disagree about a permanent shop. Much better to have a consistent proactive and interactive website with substantial social media activity which can also be advertised via more traditional methods around the town and wider catchment areas. Improved brand awareness is one thing but has to be supported by consistently good social media activity and up-to-date web news. Social media is an echo chamber. How do you get the message outside of speedway regulars who are likely going to be the only people who follow Poole on Twitter/Facebook? 1 Share this post Link to post Share on other sites
Skidder1 7,631 Posted January 2, 2018 (edited) Simple. get a database or several from other sources. Firstly try data from other sports -Poole have good relationships with other sports clubs - use the local print/audio/ local and regional tv media as well. Start an official (or support an unofficial) fan podcast. If you want a younger audience then target the college and University populations with special offers via twitter, facebook etc etc. Of course you have to provide the correctly packaged product once you've got them to attend............in the hope that they'll want to return on a regular basis!! Edited January 2, 2018 by Skidder1 1 Share this post Link to post Share on other sites
DC2 11,150 Posted January 2, 2018 A pirate themed coffee shop on the coast? Never gonna work. 1 Share this post Link to post Share on other sites