Speedway fan 205 Posted January 11, 2022 54 minutes ago, 1 valve said: Unfortunately your admission pricing model doesn't make good business sense. A family ticket at £20 for two adults and unlimited number of kids actually means adults at £10.00 each kids free. And absolutely no way would two adults (no kids) happily pay "full price" for tickets meaning that the actual admission price for adults would need to be £10.00 Given that £10.00 would yield only £8.33 after Vat the promotion would need to attract double the number of adults just to make the same income if they charged for the normal going rate for adults and kids. Much better that the promotions charges something along the lines of full price for adults and allow 2 children per adult in for free and charge "young adults" between 16 & 18 half price. Birmingham have u11's free, 12-16 £3 and students with proof 17-22 £5 1 Share this post Link to post Share on other sites
mikebv 10,243 Posted January 11, 2022 47 minutes ago, 1 valve said: Unfortunately your admission pricing model doesn't make good business sense. A family ticket at £20 for two adults and unlimited number of kids actually means adults at £10.00 each kids free. And absolutely no way would two adults (no kids) happily pay "full price" for tickets meaning that the actual admission price for adults would need to be £10.00 Given that £10.00 would yield only £8.33 after Vat the promotion would need to attract double the number of adults just to make the same income if they charged for the normal going rate for adults and kids. Much better that the promotions charges something along the lines of full price for adults and allow 2 children per adult in for free and charge "young adults" between 16 & 18 half price. The issue is that hardly any families go, so "special" targeted offers are needed.. The 'die hard' middle aged (and older), people will still attend as they have shown week in week out.. And never mind double amounts needed, to make it pay, you can have a million times no families attending, and you still have nothing... As for 16 to 18 year olds? Let them in too for nothing... These people dont attend, so expecting them to go somewhere and stand with your dad and grandad is pretty much a non starter for the vast majority of them.. Teenagers hunt in packs with mates so let as many in as want to come.. You are not losing a penny by having them there, and it might make the crowd seem bigger so give some atmosphere.. And you will sell some burgers.. And might, just might, get a few to take up following the sport later and pay to get in.. 1 1 Share this post Link to post Share on other sites
Speedway fan 205 Posted January 11, 2022 not all tracks have their own catering or bars .... that goes to the stadium not the speedway 1 Share this post Link to post Share on other sites
crescent girl 1,905 Posted January 11, 2022 2 hours ago, Falcon1983 said: But I'm sure riders like McGuinness/ Rew / Pearson / Gilmore / Blodorn would be keen to race in the UK I'm sure they would! But will our awful goverment, post-Brexit, be extending a welcome to such aspirants? Indeed, will Birmingham have a sponsors licence in place to welcome new non-British employees? Share this post Link to post Share on other sites
Tsunami 10,219 Posted January 11, 2022 3 hours ago, mikebv said: The issue is that hardly any families go, so "special" targeted offers are needed.. The 'die hard' middle aged (and older), people will still attend as they have shown week in week out.. And never mind double amounts needed, to make it pay, you can have a million times no families attending, and you still have nothing... As for 16 to 18 year olds? Let them in too for nothing... These people dont attend, so expecting them to go somewhere and stand with your dad and grandad is pretty much a non starter for the vast majority of them.. Teenagers hunt in packs with mates so let as many in as want to come.. You are not losing a penny by having them there, and it might make the crowd seem bigger so give some atmosphere.. And you will sell some burgers.. And might, just might, get a few to take up following the sport later and pay to get in.. And the ones that pay now, finding out that the kids running around get in for nothing, will soon get pissed off and stop going. Not exactly a good business plan is it. Back to another blackboard. 2 Share this post Link to post Share on other sites
mikebv 10,243 Posted January 12, 2022 3 hours ago, Tsunami said: And the ones that pay now, finding out that the kids running around get in for nothing, will soon get pissed off and stop going. Not exactly a good business plan is it. Back to another blackboard. True... It might cost you a whole £50 or so of takings such are the 1000's of teenagers who attend now.... 1 Share this post Link to post Share on other sites
Jimsboy 58 Posted January 12, 2022 New Birmingham consortium had plenty of ideas when listening to the speedway tavern back in November. Its not going to be just about 15 heats of speedway. Got to hope they get everything right from the off or will be a long struggle on and off track. Share this post Link to post Share on other sites
GiveusaB 1,133 Posted January 12, 2022 13 hours ago, Speedway fan said: Birmingham have u11's free, 12-16 £3 and students with proof 17-22 £5 Great prices for the youth....I think the problem with 'youth' pricing is that you can never tell what age they are and you'll get 14 year olds pretending to be 11 in some cases. I'd look at charging £2.50 for all youths up to 16......may be under 5's go free....it's a tough one and always going to be a challenge. Look at running a competition in local newspapers to win tickets..... Offer local schools free tickets to get new attendees. Advertise....give out free/discounted tickets at local shopping Centres. Put adverts in B'ham/Villa football programme's.... Just throwing it out there.... Share this post Link to post Share on other sites
AndyPresley 102 Posted January 12, 2022 (edited) 14 hours ago, mikebv said: The issue is that hardly any families go, so "special" targeted offers are needed.. The 'die hard' middle aged (and older), people will still attend as they have shown week in week out.. And never mind double amounts needed, to make it pay, you can have a million times no families attending, and you still have nothing... As for 16 to 18 year olds? Let them in too for nothing... These people dont attend, so expecting them to go somewhere and stand with your dad and grandad is pretty much a non starter for the vast majority of them.. Teenagers hunt in packs with mates so let as many in as want to come.. You are not losing a penny by having them there, and it might make the crowd seem bigger so give some atmosphere.. And you will sell some burgers.. And might, just might, get a few to take up following the sport later and pay to get in.. Yet another armchair marketing expert! I assume you have successfully put your ideas into practice for existing businesses? It’s all very easy to tell everybody you have all the answers, when the reality is probably that you have no more experience of running a club than anybody else posting on this forum. Tell us what credibility you have and why you are any more capable or running the show than the current lot. We had a torrid time at Newcastle last year and Rob Grant explored several avenues to attract newcomers, including feee ticket giveaways. People wouldn’t even come for free! I know he can run a business because he runs one successfully already. Speedway is a different kettle of fish. Are you really the promotional expert you like to portray yourself to be? Edited January 12, 2022 by AndyPresley 2 1 1 Share this post Link to post Share on other sites
Petecc 352 Posted January 12, 2022 43 minutes ago, AndyPresley said: Yet another armchair marketing expert! I assume you have successfully put your ideas into practice for existing businesses? It’s all very easy to tell everybody you have all the answers, when the reality is probably that you have no more experience of running a club than anybody else posting on this forum. Tell us what credibility you have and why you are any more capable or running the show than the current lot. We had a torrid time at Newcastle last year and Rob Grant explored several avenues to attract newcomers, including feee ticket giveaways. People wouldn’t even come for free! I know he can run a business because he runs one successfully already. Speedway is a different kettle of fish. Are you really the promotional expert you like to portray yourself to be? Savage. All ideas are good ideas. It's getting someone to put it into practice and fund it that could be any stumbling block. 3 Share this post Link to post Share on other sites
AndyPresley 102 Posted January 12, 2022 I have no issue with people's ideas, but constantly bashing British Speedway and claiming to have easy answers to a very complex and difficult problem is different. Criticism should be constructive for it to be taken seriously, not one sided and unbalanced. 1 1 Share this post Link to post Share on other sites
Skidder1 7,632 Posted January 12, 2022 9 hours ago, mikebv said: True... It might cost you a whole £50 or so of takings such are the 1000's of teenagers who attend now.... Targetting teenagers and those into their early twenties will do nothing unless the message and/or incentive is relevant to them. Apologies to Brum fans as this is a general speedway malaise - even those clubs that still attract decent crowds - BUT promoting the sport as a 'family-friendly' sport will more likely turn off any potential teenage audience. With teenagers described earlier as 'hunting in packs' then build up each fixture as a 'dangerous, thrilling spectacle' with possible vendettas against the opposing teams. Create some tensions in the local media between riders of each team and get the riders to be involved in some 'handbags'-type arguments. A bit of occasional booing amongst the fans would add to the tensions which must then be covered in the media. 2 Share this post Link to post Share on other sites
GiveusaB 1,133 Posted January 12, 2022 58 minutes ago, Skidder1 said: Targetting teenagers and those into their early twenties will do nothing unless the message and/or incentive is relevant to them. Apologies to Brum fans as this is a general speedway malaise - even those clubs that still attract decent crowds - BUT promoting the sport as a 'family-friendly' sport will more likely turn off any potential teenage audience. With teenagers described earlier as 'hunting in packs' then build up each fixture as a 'dangerous, thrilling spectacle' with possible vendettas against the opposing teams. Create some tensions in the local media between riders of each team and get the riders to be involved in some 'handbags'-type arguments. A bit of occasional booing amongst the fans would add to the tensions which must then be covered in the media. Well the riders certainly have great role models for a pantomime....'BSPA'!!! Share this post Link to post Share on other sites
gazzac 1,013 Posted January 12, 2022 (edited) 2 hours ago, Skidder1 said: Targetting teenagers and those into their early twenties will do nothing unless the message and/or incentive is relevant to them. Apologies to Brum fans as this is a general speedway malaise - even those clubs that still attract decent crowds - BUT promoting the sport as a 'family-friendly' sport will more likely turn off any potential teenage audience. With teenagers described earlier as 'hunting in packs' then build up each fixture as a 'dangerous, thrilling spectacle' with possible vendettas against the opposing teams. Create some tensions in the local media between riders of each team and get the riders to be involved in some 'handbags'-type arguments. A bit of occasional booing amongst the fans would add to the tensions which must then be covered in the media. There is quite a bit of truth in this, Eastbourne between 1995 and 2010 always seemed to go with a few 'fiery' riders in their teams. Different times, but always went to expect the unexpected , and was so much fun with opposing riders and fans, especially local(ish) derbies. Mind you did have the likes of Dugard ,Pedersen, Crump, Loram Hancock etc riding here at the time, so that may have helped. My children started in this era, and it was always the edge of it, riding to the limit and the handbags etc that was the most exciting bit. Edited January 12, 2022 by gazzac Share this post Link to post Share on other sites
mikebv 10,243 Posted January 12, 2022 (edited) 5 hours ago, AndyPresley said: I have no issue with people's ideas, but constantly bashing British Speedway and claiming to have easy answers to a very complex and difficult problem is different. Criticism should be constructive for it to be taken seriously, not one sided and unbalanced. I would suggest that this forum is very balanced and full of fans who have lived through the malaise of the sport in this country, with many offering up some, hopefully, constructive ideas, whilst recognising that years of poor leadership cannot be sorted quickly.. With many putting out Ideas to try and improve the obviously glaring issues that led many on here to stop attending, but who still follow the sport closely, (with that gap left by them in the stadiums not getting filled by anyone else to replace their admission money).. However, if the ideas are "Barry White" then really who gives a toss...? It's a forum. For debate... Frequented by a few people who follow a sport frequented by circa 0.03% of the population each week.. I am sure Promoters do "all they can" but sadly many of them have a skill set not aligned to the "entertainment industry" and that is definitely an industry that requires certain specialist skills to firstly attract, then maintain a customer base.. It is over 30 years since I did my marketing degree, but many premises still remain... Sell yourself uniquely to create lots of interest. Try to exceed expectations, but if you cannot do this, at least meet them. Build constant communication with your customers to build long term loyalty. And, listen to them when they give you feedback, both good and bad, (but especially the bad), as you can then improve your offer to them... Bottom line though, is if people aren't coming then even letting them in for nothing can be a huge plus for you if you plan well, and deliver a great night when they come.. The sport suffers massively from so much working in splendid isolation rather than collectively working together. A national marketing initiative would carry far more clout and cut through than each doing their own thing.. Sadly, Speedway seems to be a huge "secret" in the UK, and unless those in charge of it start to work collectively to drive the sport generically, rather than individually, it will probably remain that way.. A truly staggering amount of money (in a sport watched by so few), will get paid in 2022 to riders, riders who with the greatest of respect will put hardly one extra bum on a seat, yet nothing like this amount of money would be spent on advertising and 2022 marketing techniques... Balance that equation and it may help the long term future... However, as I say it's only a forum... Edited January 12, 2022 by mikebv 6 Share this post Link to post Share on other sites
