This is symptomatic of the state British Speedway is in. The advertising budget stretched to a cameo video and a paper bag with some scraps of paper in it.  Getting a celebrity to host the draw. Great idea. Where's the celebrity? Not knocking Linda Lusardi but she just isn't the person to be promoting Speedway in 2026. Within Cameo's ranks there are more famous people.  But a Cameo video itself is tinpot to the max. To make it work and to draw new eyes you have to collaborate with someone who has a social media following. They need to post it on their socials so that their audience sees it and may be intrigued. Not stick a Cameo video of them on your own social media reaching the same people who already follow you.  Funnily enough there is a high profile celebrity who now has skin in the game and a solid social media following. Harry Redknapp. Considering he is invested in the sport I'm sure he'd have done it for free. It would have reached a bigger audience and any benefit from it helps the sport and Harry's investment in the same breath. 

That doesn’t make any sense. So what is he selling then? He doesn’t want to “risk his own financial security”, but he’s asking a sh!t load of money for someone else to do just that? If he thinks it’s no longer profitable, and he thinks it’s only going to get worse and he’ll end up LOSING money, then why not give it away?

Absolutely correct. The points limit is set far too high this season. 

Will they be changing the team name if Lambert is no. 1 ?

Similar to the BV fans "unofficial" FB page... Plenty are "disgusted" and "disappointed" at the non running of the Colts, but no one seems prepared to put up the fair few grand needed for them to continue... I am sure if fifty fans gave Mark Lemon a couple of grand each he may look at the situation again.. As you say, the sport is only heading one way...

Probably not but that's a consequence of raising the points limit unfortunately.