You would (should) be doing a daily info Vlog covering... The daily track work being undertaken, with the before and after being filmed, the team building process, rider interviews, the kevlar making, the merchandise buying, the cost to go to watch a meeting, the first fixture date, your special opening  offers, the track staff and presenters being mentioned (as they will be local people), etc etc etc... Using someone who is well known in Northampton to present it, and get it out daily on FB, YouTube etc... "Build it and they will come" only works in movies.. A constant drip, drip drip of information/hype is needed to build up to the opening night... You don't open a business, and expect to be successful, without at least a month long intensive marketing/teaser campaign to the local populace... Whether they use you immediately or not, they at least know about you so may therefore visit in the future... They open on the 30th of April so really need to go into overdrive from now...  

I think as has been mentioned before a lot of the promoters are just happy with the status quo some are relatively wealthy people compared to the normal Joe and are happy to offset the losses against their other business profits. They work on the basis that 90% of last seasons crowd will return , build a team to win at home, get a few local sponsors on board to pare some of the expected season loss rinse and repeat. The Northampton situation gets ever odder we are told 100k plus has already been sunk into it and as others have said zero promotion has been done . I can only think the people who have stumped up the original 100k are happy to loose another 100k over the season or they aren't promoting it as they aren't really sure they can get it over the line and as such think we won't push the promotion side of things to avoid agg of refunding season tickets , sponsorship etc.

I enjoyed that and got my question answered about how UK speedway can be improved 

Staying at Matt's, not Middlo's 🙂

Asked and answered. Practiced at Wimborne Road today.

There you go...asked and answered!