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Posts
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Missed 2 Plymouth meetings to go and not ride in Poland until the following day
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It isn't even funny, its absolutely pathetic and another reason why the sport is taking as a joke these days. the sport is on its ar"e in the Uk and you have pillocks like Schroek still in a job with pathetic things like that.
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By Daniel Smith · Posted
What's Klindt done wrong?? -
He should have accepted the booking, could have had 9 rides then [8 in practice because ht 9 might have been a bit tricky]
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Match being streamed live www.brummies.tv
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Getting more media coverage for Speedway requires a multi-faceted approach, focusing on building relationships, creating compelling content, and leveraging various media platforms. Here's a breakdown of strategies: 1. Cultivate Media Relationships: * Identify Key Journalists: Research and identify journalists, reporters, and broadcasters who cover motorsports, local news, and sports. Look for those who have previously shown interest in niche sports or community events. * Personalized Outreach: Don't send generic press releases. Tailor your pitches to each journalist, highlighting why your Speedway story would be relevant and interesting to their audience. * Provide Exclusive Access: Offer journalists unique behind-the-scenes access, interviews with key riders, team owners, or track management. Exclusive content is highly valued. * Be a Reliable Source: Provide accurate information, meet deadlines, and be responsive to media inquiries. Build a reputation as a trustworthy and helpful contact. * Attend Events: Be present at races and other motorsport events. This provides opportunities for face-to-face networking with media representatives. 2. Create Compelling Content: * Strong Story Angles: * Human Interest: Focus on the personal stories of riders, their challenges, triumphs, and unique journeys. This resonates with a broader audience beyond just hardcore fans. * Local Connection: Highlight local riders, teams, or the impact of Speedway on the local community. Local news outlets are always looking for local angles. * Underdog Stories: Everyone loves an underdog. Promote stories of riders overcoming adversity or achieving unexpected success. * Innovation/Technology: If there are new technologies, safety advancements, or unique aspects to Speedway, emphasize them. * Historical Significance: If your track or an event has a rich history, tell those stories. * High-Quality Visuals: * Professional Photos and Videos: Provide media outlets with stunning, high-resolution images and dynamic video clips of races, overtakes, and behind-the-scenes action. * Infographics and Stats: Create easy-to-understand infographics about Speedway rules, rider statistics, or historical data. * Regular Press Releases: Issue well-written press releases for significant announcements like: * Race results and championships * New sponsorships * Major events or series * Community initiatives * New rider signings or retirements * Behind-the-Scenes Content: Show the grit, dedication, and passion that goes into Speedway. This could be training, bike mechanics, team camaraderie, etc. 3. Leverage Diverse Media Platforms: * Traditional Media: * Local Newspapers and Radio: These are often the easiest to get coverage from, especially with strong local angles. * Regional and National Sports Publications: Target publications specifically focused on motorsports or broader sports news. * Television (Local and National): Pitch exciting visual stories for news segments or sports features. Consider live crosses from events. * Digital Media: * Social Media: * Active Presence: Maintain strong, active profiles on platforms like Facebook, Instagram, Twitter/X, and YouTube. * Engaging Content: Post race schedules, results, highlight reels, behind-the-scenes glimpses, and interactive content (polls, Q&As). * Live Streams: Live stream races, practice sessions, or interviews to engage fans directly. * Influencer Marketing: Partner with motorsports influencers or popular content creators to reach new audiences. * Website/Blog: Maintain a professional website with news, schedules, rider profiles, and media resources. Consider a blog with feature articles about the sport. * Podcasts: Pitch Speedway stories to existing sports podcasts or consider starting your own. * Online Forums and Communities: Engage with fans and share news in relevant online communities. * Specialized Motorsport Media: Target dedicated motorsport websites, magazines, and broadcasters (like British Speedway Network or Warner Bros. Discovery Sports, which covers Speedway GP). They are always looking for relevant content. 4. Strategic Partnerships & Sponsorships: * Sponsor Activation: Work with sponsors to integrate media coverage into their marketing campaigns. This can include sponsor logos in media materials, joint press conferences, or sponsor-led content. * Cross-Promotion: Partner with other local businesses, sports organizations, or community groups to cross-promote events and share audiences. 5. Professionalism and Consistency: * Be Prepared: Have a media kit ready with key facts, statistics, high-res images, and contact information. * Professional Conduct: Ensure all interactions with the media are professional, courteous, and respectful. * Consistency: Media coverage is not a one-time effort. Consistently provide newsworthy content and engage with the media to maintain momentum. By implementing these strategies, Speedway can significantly increase its visibility and reach a wider audience through effective media coverage.
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