Putting my economists hat on...
Anything that is sold is only ever worth what someone will pay for it. So, while we may think £33 is a bit steep, Steve is right. Wait to see if anyone will pay for it. If the grandstand is full then £33 was too cheap, and they could have gone higher. If there is only the odd empty seat then they got it just about right. If there are large gaps then it was priced to high.
Putting my speedway fans hat on...
You thieving £*&$)"!%. That's a complete rip-off!!