Works well at Glasgow. The kids race after heat 10/11 is hugely popular, and is now 2 different races. All the kids get a sweetie at the end. Most kids beat the mascot, and Ben Basso was a regular participant when he was a Tiger.
The promotion have spent a lot of money doing up the stadium, and making an entertaining race track, and employing an entertaining team as well, but for the kids it seems that their races (under/over 10) are a big part of their night at the speedway as nearly all kids in the stadium take part in it (and most adults seem to be watching it)