By all means pick on the word 'alienating' and rubbish it... but I for one was contemplating sponsoring a rider this year, and Hooky woukd have been my No.1 rider choice, (a) because he was good last year, and (b) to help 'bridge the gap' between reserve and main body.
I'm more than willing to give the management the benefit of the doubt, but given Hooky has been 'counted out', this suggests the 1-7 is known... In which case, get on and announce it, rather than leaving question marks over decisions made, not made, or being made...