I don't know how to put speedway right, but I think one of its biggest problems is it's a motorbike sport, that has no real relevance to motorbikes as such. Go to other motorbike events and there will be hundreds, often thousands of motorbikes in the car park. At speedway you may be lucky to see 4 or 5. If you can't get bikers into a bike sport, then how you gonna get non bikers. Having said that, most people that watch speedway are non bikers. Maybe speedway needs to change to to bike parts or engines that bikers know of and can affiliate with. And what is that non bikers like about speedway?. Or is it just that their dad took them when they were younger and the still go?