We have a free "local rag" here in Leicester called The Western Park Gazette, it's a bit like a Speedway programme, the same size, in glossy colour, a few articles but mainly page after page of adverts of local businesses. It gets delivered to houses in the local area immediately adjacent to Beaumont Park... guess what?
No mention of Speedway in it whatsoever, not even in the events diary... This is exactly the type of publication that Leicester Speedway should be advertising in, with a £2 off voucher or something.
http://www.westernparkgazette.co.uk/pdfs/Gazette-Aug-21.pdf
One wonders that with the Leicester promotion not being "local people" whether they are aware of such publications. Although the IOW promotion seem to do it pretty well from a distance.