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The thing is.... There is a "decent" following for it.... Much greater than the "average" attendance at each track... As is proved each Bank Holiday and during the Play Offs... (And the PCMM also at the NSS).. If the sport could deliver those sizes of crowd levels each meeting during the season, the sport would be in considerably better health.... They just need to find a way of doing it... Getting those who follow the sport closely, but attend infrequently, is a huge market and opportunity to capture and re-engage... The Lakeside example didn't work because it was a one off grand gesture, and you don't win lifetime loyalty using such techniques... Glasgow show that getting people to attend several times before having to pay is a mechanic that does work, as they will have started to buy into the sport, and maybe developed some emotional attachment to the team.... If you invest in a "loss leader" you need to have clear follow up plans to ensure those who have taken advantage of it, return often... Getting the many who still follow the sport but don't attend often, to attend more frequently, would be a lot easier to do than attract the same number of "newbies"...
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By Mick Bratley · Posted
You’re missing out a lot of expenses. Riders and Public Liability insurances Tyres Rental of stadium - that can be over £3k Payment of referee and anyone else who is not a volunteer Paramedic attendance Track preparation Track preparation equipment Shale The list is pretty endless -
By SpeedwayPortal · Posted
Plymouth Speedway have just launched their new club app. https://www.facebook.com/plymouthgladiators/posts/pfbid034AG164mDv91agZUL3iUnnk1dwDemLftH9nUMLtDNpk19fzfPD4pXyxbgoDwVeu9nl -
It stands to reason that us fans make excuses for the sports poor following as the reality - the fact that people don’t like speedway - is hard to take as it is in direct opposition to our choice to spend our leisure pound the way we do. Every idea presented on here has been attempted, many times in some instances. It’s constantly stated on here that we are the best kept secret etc. This is just not true. If you have no interest in something you don’t retain the information thrown at you. United & City are two of the biggest sporting teams in the world, right on my doorstep but I couldn’t tell you when their next match was, when the season is or who plays for them. I can watch a set of adverts and should you question me straight after, I’d have little clue what I saw. Lakeside was full to the rafters one week, the next back to its regular poor attendance. People know about our sport but CHOOSE not to watch it. We cannot recreate the world or peoples circumstances that led to full stadia back in the ‘70’s so we need to change with the times. Speedway needs to become memorable and create water cooler moments. The racing can provide that (British Final - final) but in the age of social media we need to be creating content with memorable characters and happenings - even if these are part concoctions. One of speedways issues is it’s pretence that it’s a credible sport when as we know it’s anything but. This I do not see changing but the same can be said of other sports once you scratch the surface. We need to grasp the entertainment nettle and go full on with a set of goodies & baddies with interactions between the two, the officials and the crowd to create these moments of interest perfectly suit to social media clips that can act as a trailer for something fuller that showcases the event and leaves a fomo for those watching.
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