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Another strange contradiction where Speedway is concerned... They're happy to ask for volunteers for menial things like track raking, stadium maintenance... etc... But when it comes to things that could actually have a positive influence on their business... advertising... marketing... promotions... they don't want to take advantage of the great wealth of knowledge that could be at their fingertips... Very odd...
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I spoke to my sports mad brother in law yesterday to ask if he was likely to go to Northampton for the new speedway team and he had no idea what I was on about and he lives in Oakley, 17 miles away from the sports arena. He follows all different sports and tells me that he has seen nothing in or on any local media outlets. if this is the way Northampton intend to open a new business and make a go of it I wish them all the luck in the world as they are going to need it. They are not helping them selves at all, assuming that they do intend to run. I suspect that they have hit major issues and are not going to run this year. Does anyone know if work has started on the track/stadium?
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I couldn’t agree more with this. In my professional life, we do exactly the same thing. In fact, we had a monthly meeting just yesterday where part of that is sharing "best practice" across different departments. We look at who is innovating, what’s working in one area, and then we roll those successful ideas out across the rest of the operation to ensure everyone benefits. It’s common sense in any other industry. If clubs like Glasgow and Poole have cracked it, why on earth isn't that being formalised into a national "Operating Model" for the sport? Work together. As you say, the on-track product is usually decent. The racing isn't the problem; it’s the lack of off-track leadership and professional marketing that’s holding everything back. There are individual clubs doing "good things", whether it’s social media, sponsorship packages, or community outreach. On that note, I genuinely can't understand why the British Speedway Podcast has been cancelled, along with the national media day. Surely the sport can manage to put on a media day somewhere. And as for the podcast what is the actual cost of production? It can't be that prohibitive. I stand corrected if it is. I listen to "That Cov Pod", run by three Coventry City fans. They put out an excellent show after every single game, and they’ve even managed to attract a couple of sponsors. I can’t imagine it costs them much more than their own time to record, edit, and post it. If three fans can produce a quality show for football, why can’t a national sport manage one? Who is taking these decisions to strip away the few pieces of media we have left? If one club finds a way to increase gates by 20% through a specific digital campaign, that blueprint should be shared immediately across the league. There is no excuse for the rest of the sport to be lagging behind when a few clubs have already demonstrated how to do it well.
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By SuperStarsFan91 · Posted
What does Buster have to do with Northampton speedway? 😂 -
By Hamish McRaker · Posted
Just had my morning spliffie and feeling real mellow and the world's in great shape. Feeling REALLY positive about the Northampton thing. I'm convinced it'll make a REAL difference and provide a big boost to the project being a huge success. So, everybody just do whatever you do to get positive, create loads of positive vibes, and together we can make a big difference and overcome all of the so damaging negativity. PS I am not Donald J Trump -
Over half a million have watched the fight between Wright and Allen last season.. If every club had its own YT programme they would have had a link to these 500k people, via the YT algorithm... A decent phone and a lap top to edit what you film...
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