I work within the tourism industry and recently spoke to a group of Danish visitors who knew about speedway in their homeland although admitting never having attended. They were very aware of the influence of Nielsen, Gundersen, Olsen etc and their successes and one visitor even talked at length about Daisy Nielsen's golfing exploits knowing that she was the daughter of Hans!. I got the impression that speedway received more publicity in Denmark than it does here in Britain generally. Also I am constantly made aware of British visitors who used to go to speedway but no longer do very various reasons.