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UK Speedway is still sat in a Leadership Bubble akin to other sports in the seventies, and early eighties ... That is to say, self made business people running their local sports team... My football team in the 70's had a man running it who owned several local butchers shops and the other team within the city had a chairman who sold TV's... Then Sky came along and these football teams brought in people from outside of the "Football Bubble"... I remember going to Old Trafford and the "club shop" was a pre fab building behind the Stretford End... In the 90's, proper retailers, and merchandisers, were brought in and a "Megastore" was designed which now turns over tens of millions.. The "Match Day Experience" became the buzz phrase, and experts in event management and customer relationships were brought in to organise and deliver it .. Marketing and Advertising experts were hired to create interest and awareness.. Speedway still has the equivalent of the local butcher and TV man running teams, well meaning people who obviously love the sport but cannot countenance bringing anyone else in from "outside" to advise them into the required directional journey for growth in the 21st Century... In particular, Rugby Union, Cricket and Football, all used to "self police" and keep everything "in house", then they realised the world was changing and they had to stop doing the same thing over and over again, and bring in people with different skill sets to help them move forward.. UK Speedway had a different idea...
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By FAST GATER · Posted
The great Frank Varey used to throw the sweets to the kids as he graded the track at Elle Port in the 70's wonderful servant to the sport ! -
Former MP & Speedway fan Nick Brown could also help
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Fits well with it's semi-professional image as well. It's quite mad that we're expected to treat it as a professional sport when it's clearly run by amateurs!
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