The main reason Speedway clubs fold is due to largely, poor stadia, compared to other sports or activities on offer, no promotion, a near total disregard for their fan base, an amateurish “show” confusing rules, no meaningful competitions, which this leads to very little credibility and therefore exposure in media and the failure to attract sponsorship or investment. The failure to tap in a young audience on social media platforms.
AFTV (Arsenal Fan TV) have approx 1.5 million followers on their YouTube channel alone. It was started by 1 man (many since and before have shows/podcasts resulting in exposure, advertising, merchandise resulting from this & expanding revenue streams). AFTV don’t have anything to even sell… no game/no club/no museum/no access to players… the list goes on.
Speedway bosses have a product they could market to the whole world, they could interview riders, ex riders.. referees.. supporters, do bike examinations, show behind the scenes, team manager interviews, merchandise, tickets… do podcasts, show old clips… ANYTHING… what do they do… next to idiot all!
I used to attend Rye, from when my parents took me from 6months old.. we went to Mildenhall, P’boro, Lynn, Milton Keynes regularly. Rye was a great venue, with potential if there was investment for it to be a picturesque stadium and good night out. I’m not sure the track design/set up, like Wolves gave that good racing..
Yet, you’d have these old codgers as track staff, smoking as they came out, some fat bloke as start Marshall with his top barely over his belly, waving to his mates on parade, the contrast being the riders & their bikes pristine. It’s shabby.. scruffy, lazy and embarrassing.. it’s professional sport.. that should apply to staff too. Image and perception is just as important. The latest trend to keep the sagging tapes from hitting the track floor is the ORANGE TRAFFIC CONE!! Seriously.. it looks rubbish on TV.. well it just looks rubbish. Add in the weather factor and all the other issues people raise. Address the above and you may just get the footfall back. Many well known high street shops disappeared because they didn’t adapt to the modern day market place.. and Speedway could well be that equivalent. That’s my opinion anyway.