It's hard to think of genuinely good ideas that could turn its fortunes around. I've not seen the newer cricket so I don't know why it's popular,, but I would have a guess at a load of spectators having a good laugh in a party atmosphere,, where a pretty decent amount of alcohol is drunk. The same way darts has taken off in a big way. Maybe speedway could take a leaf out of their books,,, but most stadiums ain't in the greatest of areas,, normally outside of towns.