Ben91 1,743 Posted March 14, 2016 No sh!t Sherlock! No swearing on the forum please, this is a family environment. Share this post Link to post Share on other sites
ecksact 14 Posted March 15, 2016 No sh!t Sherlock! Well, you say that, but why hasn't it filtered through to the clubs/promoters after all these years? I've just moved close to Redcar's track and I've seen ONE poster so far - and that was for last year's meetings! Yeah, I know, that's Redcar for you. But I lived in Ware and followed Rye House for 4 years and never once saw an advert/poster for speedway! Many years in Edinburgh, never saw one once. Unless you buy a local paper, in many areas (I can't speak for all, obviously!), you might never know speedway existed! 2 Share this post Link to post Share on other sites
Shadders 4,135 Posted March 15, 2016 Well, you say that, but why hasn't it filtered through to the clubs/promoters after all these years? I've just moved close to Redcar's track and I've seen ONE poster so far - and that was for last year's meetings! Yeah, I know, that's Redcar for you. But I lived in Ware and followed Rye House for 4 years and never once saw an advert/poster for speedway! Many years in Edinburgh, never saw one once. Unless you buy a local paper, in many areas (I can't speak for all, obviously!), you might never know speedway existed! Contrast that with Berwick Speedway who have mounted a poster campaign this year and have them up in many shops & businesses. 1 Share this post Link to post Share on other sites
Halifaxtiger 5,318 Posted March 15, 2016 Well, you say that, but why hasn't it filtered through to the clubs/promoters after all these years? I've just moved close to Redcar's track and I've seen ONE poster so far - and that was for last year's meetings! Yeah, I know, that's Redcar for you. But I lived in Ware and followed Rye House for 4 years and never once saw an advert/poster for speedway! Many years in Edinburgh, never saw one once. Unless you buy a local paper, in many areas (I can't speak for all, obviously!), you might never know speedway existed! I often think that advertising is seen by some as a cure to all speedway's ills when I really don't think it is. If you are interested in the sport and new to an area you'd make enquiries. If you're not, you probably wouldn't go even if the town was bedecked with banners. Its a matter of targeting. That means putting the message out on special occasions (Berwick did a fantastic job when they had televised meetings) or you have a large influx of people into the area (Isle of Wight, for example). For a place like Redcar, blanket advertising would probably be a waste of money. Share this post Link to post Share on other sites
Ben91 1,743 Posted March 15, 2016 I often think that advertising is seen by some as a cure to all speedway's ills when I really don't think it is. If you are interested in the sport and new to an area you'd make enquiries. If you're not, you probably wouldn't go even if the town was bedecked with banners. Its a matter of targeting. That means putting the message out on special occasions (Berwick did a fantastic job when they had televised meetings) or you have a large influx of people into the area (Isle of Wight, for example). For a place like Redcar, blanket advertising would probably be a waste of money. You're likely to get more new fans through the gate if you advertise than if you don't. You have to bring new fans in and keep the existing ones too, no good preaching to the converted so to speak, which is why adverts for meetings being placed in the Speedway Star always baffles me. Used to happen for Rye with nothing in the local rag sometimes, the people reading the Speedway Star already like speedway... 3 Share this post Link to post Share on other sites
To The Point 356 Posted March 15, 2016 Contrast that with Berwick Speedway who have mounted a poster campaign this year and have them up in many shops & businesses. To be fair they had a poster campaign in 2015, just didn't distribute the posters. Much better effort this year by the couple who were doing the advertising for the programme. It's taken about 6 years to listen, but better late than never. Onwards & Upwards I often think that advertising is seen by some as a cure to all speedway's ills when I really don't think it is. If you are interested in the sport and new to an area you'd make enquiries. If you're not, you probably wouldn't go even if the town was bedecked with banners. Its a matter of targeting. That means putting the message out on special occasions (Berwick did a fantastic job when they had televised meetings) or you have a large influx of people into the area (Isle of Wight, for example). For a place like Redcar, blanket advertising would probably be a waste of money. Advertising is a part of promotiing your business, not the whole, however, it is an important part of getting the message out to the interested public. If you don't get the information out in front of your customer base how does one expect them to know about it. Berwick is an example of a town that has a large influx of visitors during the speedway season, if you can attract at least some of the visitors to come along, they may become long term speedway fans in their own area. It's about getting the information out where the public will see it, pubs, cafes, tourist info centres holiday camps etc,.etc., 1 Share this post Link to post Share on other sites
Sings4Speedway 3,247 Posted March 15, 2016 The problem in my mind is that although a poster campaign is obviously good it takes actual footage to show how exciting Speedway actually is however that is expensive. What bugs me most is the venues that host Speedway & other activities dont even advertise. Walk into Kent on a night when the dogs are running and you wouldnt even know Speedway took place there. How hard would it be for a TV to be set up with footage of previous meetings being played on loop? 2 Share this post Link to post Share on other sites
diamonds7 112 Posted March 15, 2016 Ignore the people that pay through the gate to keep the place going. Great advice. I'm glad you're not my accountantI didn't realise you had that much money shads can you lend me £20 please 😁 Share this post Link to post Share on other sites
Shadders 4,135 Posted March 15, 2016 I didn't realise you had that much money shads can you lend me £20 please 😁 Are things that bad up there? Share this post Link to post Share on other sites
diamonds7 112 Posted March 15, 2016 Are things that bad up there?ok 10 then ha ha Share this post Link to post Share on other sites
Shadders 4,135 Posted March 15, 2016 ok 10 then ha ha Blimey, worse than I thought. Have you tried Wonga? Share this post Link to post Share on other sites
jrm 6 Posted March 15, 2016 Well, you say that, but why hasn't it filtered through to the clubs/promoters after all these years? I've just moved close to Redcar's track and I've seen ONE poster so far - and that was for last year's meetings! Yeah, I know, that's Redcar for you. But I lived in Ware and followed Rye House for 4 years and never once saw an advert/poster for speedway! Many years in Edinburgh, never saw one once. Unless you buy a local paper, in many areas (I can't speak for all, obviously!), you might never know speedway existed! i am a regular at the bike meets at the ace cafe and high beech and when i talk to other bikers about rye house speedway the response is always the same 'i didn't know it was still going' Share this post Link to post Share on other sites
Fromafar 10,378 Posted March 15, 2016 To be fair they had a poster campaign in 2015, just didn't distribute the posters. Much better effort this year by the couple who were doing the advertising for the programme. It's taken about 6 years to listen, but better late than never. Onwards & Upwards Advertising is a part of promotiing your business, not the whole, however, it is an important part of getting the message out to the interested public. If you don't get the information out in front of your customer base how does one expect them to know about it. Berwick is an example of a town that has a large influx of visitors during the speedway season, if you can attract at least some of the visitors to come along, they may become long term speedway fans in their own area. It's about getting the information out where the public will see it, pubs, cafes, tourist info centres holiday camps etc,.etc., At least everybody seems to be singing from the same hymn sheet now ,it's only a couple of seasons ago that this advertising in holiday centres etc was a waste of time among some of the people running the show. 1 Share this post Link to post Share on other sites
hammer1969 421 Posted March 15, 2016 Press and Practice tomorrow, 16th, 11am, it will be interesting to see the track changes and I assume that we may start the season on Saturday with a new track record holder if the alterations that have been made have significantly altered the track. Share this post Link to post Share on other sites
Baldyman 6,243 Posted March 16, 2016 Is there a new track man that knows how to prepare a good racing track? Share this post Link to post Share on other sites
