Just a quick random selection, but it just goes to prove, whatever they do, they will be doing it 'wrong' in some peoples eyes.
They might go down the Scunthorpe route, £1 for two sheets of A4 stapled together, with the racecard in the middle, a couple of adverts, a write-up by Rob G and the Fixtures/Results on the back?
They may do what the likes of Newcastle do, a proper 'Magazine' for £2.50, in full colour, packed full of write-ups (George English, Rantin' Roy etc.), Stats page, a 'Spot the Difference' etc., etc.
But, as I say, whatever route they go down, it'll be wrong. All they are trying to do is 'freshen it up a bit.' New broom and all that.
Good luck them, I hope it's a roaring success.