Having worked in advertising for a number of years in the bygone era of magazines and then the digital age - it is all about numbers. If a magazine - it was the circulation or in the case of the website - page impressions or click throughs.
If impressions or circulation faltered then it was about the quality of the audience (good for business to business magazines or websites }, demographic segmentation etc
Speedway is an ageing demographic , the viewing numbers aren't high and the exposure is limited - thus any ad agency or brand manager is not going to spend amy budget on speedway.
With no TV deal and no significant audience numbers , the sport will struggle to generate bluechip or new advertisers. The way forward would be to saturate the social media market - tik tok, iG and increase eyes ... publicise crashes , incidents like Wright vs Allen punch up to generate viewing figures. Sell your soul to influencers and let them film around meetings. Even get them om a speedway bike to generate views and build.
A start would be to create an app like the Polish League with updates, live scores, interviews, video content and Fantasy League.
Currently sport documentaries are massive - think All or Nothing , Hard Knocks, F1 and Netflix / Amazon with docs on NHL. NBA NFL, Football etc etc - Speedway is an exciting, adrenalin fuelled sport powered by pure alcohol - there is a story to tell - even to the uneducated. The process will be a slow burner but a speedway heat is 1 minute - it is the perfect timespan for social media - Just needs to be processed and promoted in the right way.
For example - In a recent interview Jordan Pickford spoke about his love for MotoX - Immediately I would be thinking lets get him to a speedway meeting he loves motorbikes = Opportunity !!
Unfortunately like a speedway AGM - rinse and repeat