Although he has his faults, I cant knock Horton for his promoting of the sport which he has done very well.
This includes:
Adverts before films at cinema
Trips in to schools
Partnerships with telegraph
Promotion stands wherever poss: theatre, fairs, cov Blaze.
Seems to be working. Add to that the lovely weather & the fact there has been so great racing at home.
Hopefully it will continue