I’ve brought a countless number of people to speedway over the decades with next to none showing any interest in returning with any regularity. I’ve helped run coaches to away tracks up until fairly recently but that was getting increasingly difficult and has now almost stopped altogether.
There needs to be a hook of some kind to engage the public with and that takes a canny marketeer, a bit of luck in hitting the zeitgeist of the time and a not unsubstantial amount of money. We need hero’s and villains, fan rivalry (good natured) and most importantly a spectacle on track with delays that let the atmosphere evaporate kept to a minimum or filled with something to keep the fans hot with anticipation. It’s a better man than me who can find and exploit that hook, especially in this new social media age but it must be there, mustn’t it?