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Everything posted by IainB
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International Test Matches
IainB replied to Bavarian's topic in Speedway Testimonials & Individual and Shared Events
... and having a successful national team and then not using them to benefit the sport domestically . The difference being that others sports national teams have not farmed out the running of their national team to a 3rd party company and then just forgot about them, there doesn't seem to be any tie in to the domestic leagues other than riders going missing for many weekends. GB Speedway Team's management have done wonders for the national team... British Speedway as a whole? I'm trying to think of any benefits π€·ββοΈ -
How to get Speedway more coverage on the Media
IainB replied to Knowle's topic in Speedway News and Discussions
Getting more media coverage for Speedway requires a multi-faceted approach, focusing on building relationships, creating compelling content, and leveraging various media platforms. Here's a breakdown of strategies: 1. Cultivate Media Relationships: * Identify Key Journalists: Research and identify journalists, reporters, and broadcasters who cover motorsports, local news, and sports. Look for those who have previously shown interest in niche sports or community events. * Personalized Outreach: Don't send generic press releases. Tailor your pitches to each journalist, highlighting why your Speedway story would be relevant and interesting to their audience. * Provide Exclusive Access: Offer journalists unique behind-the-scenes access, interviews with key riders, team owners, or track management. Exclusive content is highly valued. * Be a Reliable Source: Provide accurate information, meet deadlines, and be responsive to media inquiries. Build a reputation as a trustworthy and helpful contact. * Attend Events: Be present at races and other motorsport events. This provides opportunities for face-to-face networking with media representatives. 2. Create Compelling Content: * Strong Story Angles: * Human Interest: Focus on the personal stories of riders, their challenges, triumphs, and unique journeys. This resonates with a broader audience beyond just hardcore fans. * Local Connection: Highlight local riders, teams, or the impact of Speedway on the local community. Local news outlets are always looking for local angles. * Underdog Stories: Everyone loves an underdog. Promote stories of riders overcoming adversity or achieving unexpected success. * Innovation/Technology: If there are new technologies, safety advancements, or unique aspects to Speedway, emphasize them. * Historical Significance: If your track or an event has a rich history, tell those stories. * High-Quality Visuals: * Professional Photos and Videos: Provide media outlets with stunning, high-resolution images and dynamic video clips of races, overtakes, and behind-the-scenes action. * Infographics and Stats: Create easy-to-understand infographics about Speedway rules, rider statistics, or historical data. * Regular Press Releases: Issue well-written press releases for significant announcements like: * Race results and championships * New sponsorships * Major events or series * Community initiatives * New rider signings or retirements * Behind-the-Scenes Content: Show the grit, dedication, and passion that goes into Speedway. This could be training, bike mechanics, team camaraderie, etc. 3. Leverage Diverse Media Platforms: * Traditional Media: * Local Newspapers and Radio: These are often the easiest to get coverage from, especially with strong local angles. * Regional and National Sports Publications: Target publications specifically focused on motorsports or broader sports news. * Television (Local and National): Pitch exciting visual stories for news segments or sports features. Consider live crosses from events. * Digital Media: * Social Media: * Active Presence: Maintain strong, active profiles on platforms like Facebook, Instagram, Twitter/X, and YouTube. * Engaging Content: Post race schedules, results, highlight reels, behind-the-scenes glimpses, and interactive content (polls, Q&As). * Live Streams: Live stream races, practice sessions, or interviews to engage fans directly. * Influencer Marketing: Partner with motorsports influencers or popular content creators to reach new audiences. * Website/Blog: Maintain a professional website with news, schedules, rider profiles, and media resources. Consider a blog with feature articles about the sport. * Podcasts: Pitch Speedway stories to existing sports podcasts or consider starting your own. * Online Forums and Communities: Engage with fans and share news in relevant online communities. * Specialized Motorsport Media: Target dedicated motorsport websites, magazines, and broadcasters (like British Speedway Network or Warner Bros. Discovery Sports, which covers Speedway GP). They are always looking for relevant content. 4. Strategic Partnerships & Sponsorships: * Sponsor Activation: Work with sponsors to integrate media coverage into their marketing campaigns. This can include sponsor logos in media materials, joint press conferences, or sponsor-led content. * Cross-Promotion: Partner with other local businesses, sports organizations, or community groups to cross-promote events and share audiences. 5. Professionalism and Consistency: * Be Prepared: Have a media kit ready with key facts, statistics, high-res images, and contact information. * Professional Conduct: Ensure all interactions with the media are professional, courteous, and respectful. * Consistency: Media coverage is not a one-time effort. Consistently provide newsworthy content and engage with the media to maintain momentum. By implementing these strategies, Speedway can significantly increase its visibility and reach a wider audience through effective media coverage. -
Oxford Chargers v Belle Vue Colts 27/7/25 3pm
IainB replied to NumberEight's topic in National League Speedway
Is it true that Mr Schroeck asked Freddy Hodder to guest for Chargers today? π -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
Klindt's Polish match was cancelled -
International Test Matches
IainB replied to Bavarian's topic in Speedway Testimonials & Individual and Shared Events
Easy to make a profit with other company's assets. I find it strange, and well done to them for doing it, that their sponsors stay on board when all they seem to get for their money is being tagged in on social media posts and exposure in the arse end of Europe. Once a year they'll get Bewley, Lambert and possibly Woffinden riding for them. If they want to keep costs low and probably still attract a decent crowd run some U24 tests against Aussie, they've obviously got the promotional nouse, they may even get more sponsorship out of it. As things stand at the moment I can't quite see the benefits British Speedway is getting from it? Having a successful GB Speedway Team has had zero effect on British Speedway that I can think of. Can you imagine the Lionesses now not appearing in England again until an English staging of the World Cup? -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
It seems that the make-up of teams has no bearing on whether some folk will turn out on a nice Saturday night in the summer wanting some entertainment for their family... which in one respect is great and you've pulled in half your available floaters by running on a Saturday. Now if you could combine that with credible teams in credible competitions that would bring in your other half of floaters who are looking for more than just entertainment but a sporting spectacle. Hopefully then you start to build some traction with the media etc. -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
I thought you only used to have a "facility" if a rider was injured, on FIM duty or doing some compulsory return... there really doesn't seem to be any reason not to have one these days, riders don't even have to be riding in another country just resting up and preparing to ride. -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
King's Lynn are on my banned list, I don't got there anymore on the account of them calling meetings off for no real reason! -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
Ben Barker riding shortly after having his appendix out, charging onto the track with a replacement bike for Nicholls, directing track prep... meanwhile somewhere in Poland, Klindt is sat with his trotters up! -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
How come the winner of the "kids" race looked about 30!! 28 day ban π -
Berwick βbuy a brickβ Bandits 2025
IainB replied to emilali's topic in SGB Championship League Speedway
Looks like he's been at 2 for the Bandits for a while and been scoring okay. -
Berwick βbuy a brickβ Bandits 2025
IainB replied to emilali's topic in SGB Championship League Speedway
Was Trigger in for Hagon? Interesting that Mr Dickson placed him at number 2 though rode Hagon at heat leader 3 at Glasgow, did Hagon no favours at all. -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
Quite rightly π -
Plymouth Gladiators v Oxford Cheetahs 26/7/25 7pm
IainB replied to NumberEight's topic in SGB Championship League Speedway
Saturday night speedway π€ -
What a brilliant Speedway meeting! Saturday night, big crowd, great racing, a competitive field, a wild card capable of winning the meeting, knowledgeable and informative commentary (1 of them anyway), proper scoring system and start tarts... it's how the SGP series used to be... I didn't even mind paying for it!