Do they know where to aim any advertising and marketing? We all have an idea of the current main demographic, and who they would like to attract - but are there specific geographic areas they could focus on?
Many, many years ago, ITFC did a survey and were genuinely shocked to find that the majority of their fans were from outside the Borough boundary. I'm sure that has changed a bit over time - especially with the ongoing population growth - but I wouldn't be surprised to learn that the Witches fan base is around East Suffolk, South Suffolk and North East Essex.
Anyone want to do a survey?