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Indeed.... Well meaning people doing things that once may have worked... By now, every team should have the emails, mobiles, and personal details of each of their fans who attend... Eg, if they haven't seen that fan purchase a ticket for two matches, send them an email and text offering reduced entrance to the next one.. Send them Xmas cards, birthday cards etc etc, plus to their family if they have young kids.. A complete database would be not more than 3,000 (if that),... With circa 600 seats empty every week in the GS, you would have someone sending emails and texts all day Saturday to Monday from 8am, offering reduced price, free kids tickets etc.. By Monday morning you will know what the crowd will be like given those who pay on the night will be a certain parameter number... Flogging 300 seat tickets for £15 and 300 standing for a tenner each on a Monday would bring in £7.5k you were more than likely not getting.. And. If people start to take the "Erik Riss" and stop buying in advance, in the hope they got a reduced ticket, then just stop doing it for a meeting or two.. I used to restrict all my promotions if I thought a private shop was coming in and buying in bulk to resell... Richard Coleman said that just 300 extra at every track was a big deal.... The beauty of which is you don't need the same 300, just get 300.. So much "digital gold" is at at your fingertips to brng in punters these days.. Every track should employ at least one person to do it direct market style, using their fan database.. Or maybe get them to put leaflets on car windscreens in supermarket car parks.
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By proud panther · Posted
After his recent meeting at Buxton, & rumoured after meeting spin at Sheffield, is there any chance a club will take a punt on Garrity ? -
By YeOldPitGate · Posted
Very good Mike, if only mind it was thus, mind you i'm doing some investment mentoring to my youngest son and his best friend for their A levels tomorrow. The drill for his friend is turn up tomorrow at 10 am in t shirt and shorts on we will do a couple of hours on asset allocation start the bbq at midday crack open a couple of beers and you will be home by 2pm. Before they both head off I will shatter the illusion that unless you get lucky and have a great idea your looking at 40 years of graft so enjoy today. -
By Youhave2minutes · Posted
This should erase it.
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