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They must have been cheap as they certainly went unnoticed themselves... Not a good look for a marketing company... The sponsors are key and the clubs should engage them to use the money for local marketing and not just to fund "Superstars One and Two"... One Superstar should be the plan for every team with that rider being the focal point of the marketing.... Clubs spend a truly huge amount on riders for a sport with so few followers, so maybe a redirection of sone of this money could help it grow?
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Just to correct you - British speedway HAS used professional marketeers in the past but they’ve always gone for the cheapest then, when they inevitably fail say “see, we told you marketing was valueless” On the 2 versus 1 GP stars, my expectation is that large amounts of their costs are covered by sponsors, sponsors who probably wouldn’t contribute as much overall to the team (in addition to their “help” with wage costs) if there was only one
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By THE DEAN MACHINE · Posted
I was going to do it but my van was already loaded for Monday and I couldn’t be arsed to unload it and load it up with bikes and bits to then have unload and load up again for Monday, glad it went well, I’ve done alright there in the past -
Ledbury Grass track autojumble went well, good turn out, and home in time for lunch, no one is likely to retire on their takings, but fabulous value for money 2 cups of tea, 4 slices of cake, and a trading stall £9 total !!
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To be successful in promotions and marketing, you need to have a certain skill set, and a workable budget... UK Speedway has never bothered with bringing in professionals under that remit... Instead, going it alone and doing what they think is best has been the plan... However, you can have the world's best product, but if not enough people know what you sell, or even who you are, then the plan isn't going to work.. Paying out for two GP riders at one and five must cost circa £7k a night, and maybe more? So circa £14k for the home and away matches needs to be paid out, using admission income and/or sponsorship... I would suggest paying for just ONE GP rider and using that other £7k, each home meeting, to market your GP Star, the rest of the team, and getting your name known locally, would bring far greater rewards...
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