speedway riders are one of the more accessible in professional sports and with social media it's the sort of thing that riders should be making the most of, that's how sponsors get involved a lot of the time .. even big companies look at things like this, it's how to get noticed.
i know when i was at Canterbury i would chat with supporters, get involved with things and have a laugh with them, i got some cool sponsors that way, supporters paying points money, and friends for life too