If you wanted to inspire confidence in the people you want to invest money into your scheme, surely you'd want to show you're putting your own cash in and not keep it a secret?
People won't go because the facilities are poor and the stadiums are shabby? What a load of crap.
Arena Essex attracts thousands for stock car racing in the same stadium that hosts speedway. Lakeside crowds are far less than stocks attendances
Typical Brit. Think outside the box for a minute. Craig Cook would be noticed more if he succeeds in Sweden, Poland etc, possibly attracting bigger and better sponsors. This equals more cash.