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TNT no more?


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8 hours ago, SJA said:

The best deal is the one that gets the sport to the largest number of non speedway fans.

But how to achieve this?

My opinion is that the sport is not suitable for live TV but ideal for a hour long, prepack, magazine type programme. You focus on the best races from a couple of meetings with additional races that are talking points from the previous week. In a 52 minute programme (plus 8 minutes of ad brakes which is the maximum allowed) as the spot ruling will not be applied to speedway due to viewing figures you should be able to cover this.  I would get BSN to prepare it and offer it prepacked to Channel 4 or 5.

Being on a FTA channel but as highlights will not impact on people attending a live meeting as much as the present deal does.  And you stand a chance of attracting new fans as its not behind a paywall.

The key is to get a broadcast (TV) partner as a streaming service only engages existing speedway fans.

Great post...

I watch most sports now on YouTube with around 15 to 20 mins highlights packages...

Really got into Baseball this year, and now a massive Dodgers fan!!! :D

Sitting through 2 hours worth of TV to watch less than 20 mins of racing doesn't really work for me nowadays...

A highlights package could run 30 mins, and could even show every race, and get some detailed pre and post match nterviews with some of the key riders on view..

My lad is 22, and daughter is 27, and they rarely watch "live" TV programmes due to their busy lifestyles, so they use "catch up" to watch when they can, and binge watch series..

For me, the sport needs people involved from outside the "Speedway Bubble" as they seem almost brainwashed into doing the same old, same old, "there is no other way", often ludicrous, operating model... 

In house streaming only appeals to the converted so ideally the sport will get itself strongly on line DAILY on Tik Tok, Instagram, YT etc, and use the riders personalities, not just racing, to keep the sport in potential punters awareness and viewing algorithms...

30 mins to an hour a week on any of BBC, ITV, C4 or C5 can only move the sport forward quicker than 2 hours on TNT or SKY, or BSN...

To bring great marketing people, and sponsors, in from "outside" requires the sport to have a huge amount of greater recognition and awareness than it has now...

Get that fixed and, given the very low starting point fanbase wise,  just an initial 10,000 extra punters a week interested by what they see online and/or on TV,  would be "huge" for the sport, and provide great momentum to build it further. ...

Edited by mikebv
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