I am a far too busy to waste time and effort in a sport. No proper money in it. Why waste time and effort in a sport where what you do is scrutinised by idiotic people who would never dream of putting their hands in their own pockets.
Matt runs his business to be self sufficient. Cloth is cut accordingly. Possibly the worse thing to happen to the sport is Sky TV. The money allowed for the best riders but as soon as Sky left the crowds vacated as team strengths plummeted. In the long term it did the sport no favours at all. BT costs clubs big time as they pay nothing and empty the terraces when in town.
Best bet is streaming where the clubs benefit directly. Tenner a meeting, geo blocking local areas. Money there to be made.