Advertising board usually has the coming fixture on it too.

This is were Speedway will (and always has done) fall down. How to maintain that engagement at live meetings? You're trying to attract the next generation which have the attention spans of a fish.  For a newbie, going to a live meeting today, 2½ hours for about 40mins of entertainment, if you're in to practice starts & laps of honour. Otherwise, it's 15mins of entertainment. For that privilege, it cost £25.  Also, the quality of the Stadia in the UK, for any middle/upper class citizen its horrific. The truth is, British Speedway is lower class trying to sell itself to the affluent. This is were it's not working.  100%, the attendances would be far higher if it was £10/15 with an Offy, a Vape Shop & a Turkish barbers selling class A's. The sport would be as big as football then 🤣  

It's because there is no coordinated follow up plan... It is just "Build it and they will come".... The reality is you need to get people attending at least three times to get engaged and (hopefully), see at least one decent meeting... To make a fundamental change to your life you need to do something consistently for 28 days... Speedway need to get people attending regularly and it starts with those vital 28 days... Email and Mobile details, free family tickets, constant communication, feedback from their first visit requested,  etc etc etc... Expecting them to return after one visit, even if free/discounted, and pay full price next time, is asking a lot... But, that often appears to be "the plan" at many tracks... Glasgow, and Plymouth, showing what can be done...

Which raises the expectation that all the races are like that and when they go and find out they're not, will they return? Agree with other points.

The current streamers could do this really well... Instead we seem to have "the best race" from a meeting on YT... Any non Speedway fan who the algorithm suggests this to them, will have zero idea about context. eg what does this race mean? what is Speedway? Etc... They would be far better putting together 15-20 mins of "before and after" background and action and get it sent out to those who follow bike and other motorsports through the algorithm... They could even earn money off the viewers and subscribers...

All those things are great and may have got a lot of people through the door but when they attend and stand out in the cold/wind being 'entertained' by someone on a mic talking drivel or just music for what seems like an eternity balanced against the 15 minutes of actual races, of which two were interesting then most won't come back.  It's the entertainment at the track on the night which has to improve - and I don't mean just more races.  More interaction, more involvement of fans in the night, interactive social media, rider interaction, play areas/side shows and many other ideas that people have mentioned before.