Lionsman66 Posted 6 hours ago Report Share Posted 6 hours ago If I may defer back to the effort that is put in at Leicester , during the off season I stay in contact with Stewart Dickson and he's a very open & honest bloke. He & Jen Crossland but in a crazy amount of work to make Lions what it is . If you honest feedback on stuff , check out the Q&A in the Leicester Lions Speedway fans group. Maybe this can give some insight & but the belly aching on pause . Quote Link to comment Share on other sites More sharing options...
mikebv Posted 6 hours ago Report Share Posted 6 hours ago 38 minutes ago, ouch said: There is more than enough people know about speedway to fill tracks to capacity every meeting. They choose not to attend because they don’t like speedway. I don’t visit away tracks now because I don’t like it. You can do all the conventional advertising methods you want and it will achieve very little in the long term. We need to focus on why people don’t like speedway and not about telling them it exists. Belle Vue have several slots on local news but the 250k-500k who watch it don’t come along once they know about it. This fact is true of ALL the marketing methods we have used. The only thing I see working is some modern day social media guru working their magic to create the fomo effect. I have now idea how this actually works, unfortunately. I disagree about your view on getting friends onboard. Refer a friend and recommendations are a massive part of businesses push for custom. Monzo, Octopus energy, Sky plus many restaurant chains do it and with sites like Trustpoilt and Tripadvisor looking at customers reviews to help bring people in, we will have to agree to disagree on this point. Glasgow do a very good job in giving out tickets to fans to bring people they know along... The key being "not just one meeting" and "not just one person".... Getting a group there can be very much key to encourage them to keep attending when they are required to pay... Although going from free to £25 could also need some looking at... Quote Link to comment Share on other sites More sharing options...
foreverblue Posted 6 hours ago Report Share Posted 6 hours ago 1 hour ago, mikebv said: The CL game was a "must win" to get into the seeded top eight... citeh!... Not really a must win as they still qualify for the play offs and even winning didn't guarantee a top 8 finish. Quote Link to comment Share on other sites More sharing options...
Tim G Posted 5 hours ago Report Share Posted 5 hours ago 4 hours ago, mikebv said: Plenty of empty seats when not on TV, too... "Big Names" are only that to the less than 0.1% of the polulation who follow the sport... They mean nothing to the 99.9+% of the population who don't.... What an opportunity for growth though if you could make admission affordable for more people, allied to a properly joined up national marketing campaign to try and make many, many millions of people aware that they have a Speedway track within a 45 minute drive of their home... I’m not sure now that a national marketing campaign would do much good, I think clubs need to market better in the local area to get back lost fans. My local track is Oxford, now when I buy a ticket I need to input my email address. I have never received any email from them advising me of what meetings are coming up or asking me how my experience was. They must have thousands of email addresses that they could reach out too and have so many potential customers they could contact in one easy way with offers to get them to attend again. I will say the information they supply on the WhatsApp group is very good though. 1 Quote Link to comment Share on other sites More sharing options...
mikebv Posted 4 hours ago Report Share Posted 4 hours ago 1 hour ago, Tim G said: I’m not sure now that a national marketing campaign would do much good, I think clubs need to market better in the local area to get back lost fans. My local track is Oxford, now when I buy a ticket I need to input my email address. I have never received any email from them advising me of what meetings are coming up or asking me how my experience was. They must have thousands of email addresses that they could reach out too and have so many potential customers they could contact in one easy way with offers to get them to attend again. I will say the information they supply on the WhatsApp group is very good though. 100% advertise locally... There are Universities/Colleges who do marketing degrees so you could maybe contact them for their students to do some "real life course work".. If you decided not to employ a proper agency obviously.... Nationally? 14 teams running one meeting each would gross around circa £400k at roughly twenty quid on average (based on 20,000 fans in total visiting the 14 tracks for their opening night..)... Maybe all could give up that first nights money and give that circa £400k to a national company to see if they can get some cut through? (Budgeting for one less match per season).. They lay huge amounts to riders in relation to fhe tiny size of the sport, yet dont seem to ever use some of this money to market these riders, and their businesses, beyond those who already know who they are. Surely it's worth doing "something different" for one season to see if it can make a difference? Less riders oer team and use the payroll saving for marketing for example? 3 Quote Link to comment Share on other sites More sharing options...
BluPanther Posted 3 hours ago Report Share Posted 3 hours ago 2 hours ago, Tim G said: I’m not sure now that a national marketing campaign would do much good, I think clubs need to market better in the local area to get back lost fans. My local track is Oxford, now when I buy a ticket I need to input my email address. I have never received any email from them advising me of what meetings are coming up or asking me how my experience was. They must have thousands of email addresses that they could reach out too and have so many potential customers they could contact in one easy way with offers to get them to attend again. I will say the information they supply on the WhatsApp group is very good though. Unfortunately quite a few of those lost fans are probably dead... 1 Quote Link to comment Share on other sites More sharing options...
Phannan Posted 3 hours ago Report Share Posted 3 hours ago 16 hours ago, Tim G said: Not always, went to Oxford v Belle Vue last season and the crowd was awful. Next match was against Plymouth and the crowd was much bigger. Give me Ben barker over Kurtz and Bewley any day 🙄 Quote Link to comment Share on other sites More sharing options...
IainB Posted 1 hour ago Report Share Posted 1 hour ago 2 hours ago, mikebv said: 100% advertise locally... There are Universities/Colleges who do marketing degrees so you could maybe contact them for their students to do some "real life course work".. If you decided not to employ a proper agency obviously.... Nationally? 14 teams running one meeting each would gross around circa £400k at roughly twenty quid on average (based on 20,000 fans in total visiting the 14 tracks for their opening night..)... Maybe all could give up that first nights money and give that circa £400k to a national company to see if they can get some cut through? (Budgeting for one less match per season).. They lay huge amounts to riders in relation to fhe tiny size of the sport, yet dont seem to ever use some of this money to market these riders, and their businesses, beyond those who already know who they are. Surely it's worth doing "something different" for one season to see if it can make a difference? Less riders oer team and use the payroll saving for marketing for example? We've all got our bright ideas on this forum but not one single member thought of paying Linda Lusardi to do the cup draw! Quote Link to comment Share on other sites More sharing options...
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