I couldn’t agree more with this. In my professional life, we do exactly the same thing. In fact, we had a monthly meeting just yesterday where part of that is sharing "best practice" across different departments. We look at who is innovating, what’s working in one area, and then we roll those successful ideas out across the rest of the operation to ensure everyone benefits. It’s common sense in any other industry. If clubs like Glasgow and Poole have cracked it, why on earth isn't that being formalised into a national "Operating Model" for the sport? Work together. As you say, the on-track product is usually decent. The racing isn't the problem; it’s the lack of off-track leadership and professional marketing that’s holding everything back. There are individual clubs doing "good things", whether it’s social media, sponsorship packages, or community outreach. On that note, I genuinely can't understand why the British Speedway Podcast has been cancelled, along with the national media day. Surely the sport can manage to put on a media day somewhere. And as for the podcast what is the actual cost of production? It can't be that prohibitive. I stand corrected if it is. I listen to "That Cov Pod", run by three Coventry City fans. They put out an excellent show after every single game, and they’ve even managed to attract a couple of sponsors. I can’t imagine it costs them much more than their own time to record, edit, and post it. If three fans can produce a quality show for football, why can’t a national sport manage one? Who is taking these decisions to strip away the few pieces of media we have left? If one club finds a way to increase gates by 20% through a specific digital campaign, that blueprint should be shared immediately across the league. There is no excuse for the rest of the sport to be lagging behind when a few clubs have already demonstrated how to do it well.

What does Buster have to do with Northampton speedway? 😂

Just had my morning spliffie and feeling real mellow and the world's in great shape. Feeling REALLY positive about the Northampton thing. I'm convinced it'll make a REAL difference and provide a big boost to the project being a huge success. So, everybody just do whatever you do to get positive, create loads of positive vibes, and together we can make a big difference and overcome all of the so damaging negativity.   PS I am not Donald J Trump

Over half a million have watched the fight between Wright and Allen last season.. If every club had its own YT programme they would have had a link to these 500k people, via the YT algorithm... A decent phone and a lap top to edit what you film...

Great Post.... In my ex world of business we often, store to store, region to region, shared "best practice" and all, as one, benefitted from ideas that invariably came from people who were innovative... With the more pragmatic who didn't possess such a skill set, (like me), building on these ideas to ensure profitability and legal compliance... Before we launched this "New Way Of Working" into the Operating Model of the business.. Glasgow and Poole, in particular, seem to be able to engage people to watch their teams, therefore why not, nationally, make what they do part of the "Operating Model"?.. There may be others who also do "good things" individually that could work for others, eg social media sites, selling yourself to sponsors etc, etc.. The on track action is, in the main, decent to watch, it is very much the off track leadership and marketing which hold it back... There isn't an excuse though when some can demonstrate how they do it well...  

I notice they have put a race from Scunthorpe up on the British Speedway YouTube channel from last Sunday. While that’s great to see, it appears to be the first post in four months. Just because the season had ended, it doesn't mean the content should stop; you don't grow a brand by going silent for a third of the year.