TNT no more?

[SJA]

6 hours ago, 1 valve said:

Just a couple of points.
Ad window
Peak hours (6 PM–11 PM): Up to an average of 8 minutes per hour, but no more than 12 minutes in any one hour. 
Daily average No more than 7 minutes of advertising per hour averaged across the entire broadcasting day. 
Demographics.
Employed folk aged 40-49 have the highest median average annual pay circa £40k  
Boomers aged 61 - 70 Have a median average annual income  circa £33.
Not sure where your Commercial manager is looking for his averages but it is highly doubtful that average pay of a netball viewer is £55k per year. and similarly, to say speedway fans are to old, and too poor to appeal to mainstream brands is complete and utter misguided nonsense. 

Mainstream brands have a very clear understanding that older folk such as boomers may indeed have less income having retired but, they do have considerable disposable income and less fixed outgoings then the younger set, given that they have done with paying mortgages, Kids have flown the nest and believe it or not, now have time on their hands to follow leisure & entertainment activities.

All of the above doesn't detract from the fact that speedway promoters have for many years failed to engage in any significant activity at local and national level to greatly improve awareness of the sport.  Frankly, highlights or full meetings on TV will not make any difference whatsoever to attendance at tracks as the only folk who will watch the program are those who already know the sport exists.  

 

I asked the questions and was told the figures are supplied by BARB which the ad agencies use to evaluate the reach and value of audiences as they develop throughout commercial TV programmes. Its the industry standard apparently. The person in question has work in broadcast media as Advertisement Sales Manager including Sky Sports when they had the rights to Speedway so I would expect understands the figures he quoted.

Edited 3 hours ago by SJA

[1 valve]

3 hours ago, SJA said:

I asked the questions and was told the figures are supplied by BARB which the ad agencies use to evaluate the reach and value of audiences as they develop throughout commercial TV programmes. Its the industry standard apparently. The person in question has work in broadcast media as Advertisement Sales Manager including Sky Sports when they had the rights to Speedway so I would expect understands the figures he quoted.

He may well understand them. But nevertheless is incorrect in this instance.