It was clear that Monster had underwritten the event with numerous mentions through the broadcast for fans to text their friends and encourage them to watch online for free but to make sure to contact Monster to let them know youd like more of the same next year.
Also mentions of viewers all around the world and asking them to do the same.
A number of other sponsors (mostly US local) also got a solid share of airtime including Hagon Shocks.
Came across as a slickly organised and run event that attracted a healthy and enthusiastic crowd.