Not sure, hopefully they are, but, whilst all sponsorship is so important, much of what UK Speedway get is within the Speedway Bubble, ie. Businesses that already benefit tangibly by being involved who maybe then widen their sponsorship..
The big leap is to bring "new" money into the sport which can be used to drive the sport forwards..
The use of guests though will always preclude this as "Company A" would never invest in a club to then see a competitive rival's name in lights after that team wins the league, having used "Company A's" riders during the season to do so...
And when "Mickey Mouse" is involved, like last years play offs with Bomber, finding a "BIG" non speedway involved company to sponsor the league outright will be a hard sell...
The chicken and the egg isn't it?
To run a "proper team sport" you need the money to do it...
But. If you don't run a "proper team sport", you will never get the money to do it..
I am pretty sure Phil Morris will acutely know this, and, hopefully, will have plans to deliver that utopian position over the next few years at most..
He is definitely travelling in the right direction I would suggest, given what he has done so far...