therefused Posted 4 hours ago Report Share Posted 4 hours ago 1 hour ago, mikebv said: 100%, however, at least, 10 years too late... When the Sky money went, and most of the worlds best with it, they should have pulled up the drawbridge and set out their own pathway... Instead, they decided to let Poland and the FIM dictate when they could and couldn't run.. And the 2nd tier got used to having tier one level riders getting subsidised by the upper level... With tier one happy, now the Sky money had gone, to use these riders also at a "reduced rate" compared to having to pay out for these riders by themselves... The result? Too many places being taken by too few riders, which then stifled development of UK riders, with a non stop stream of foreign journeymen entering and leaving using the UK Speedway revolving door... And, just to compound things, to ensure riders could DU, race nights were fixed, (not necessarily the best ones), but that was the only way clubs could actually put out a team of seven riders.. (Apologies, I mean it was done so GP riders could ride over here, because if they did the crowds all around the country would boom wouldn't they, and TV companies would fall over themselves to tender to cover it?!!!!) You have to hope that someone can see what not to do (ie the same old, same old), and build a clear strategy for growth... I like Richard Coleman's comments about just 300 extra at every track would be a game changer, as that puts into perspective where the sport actually is, and is surely a tangible realistic attainment given the conurbations so many tracks sit in... 300 x £20 is £6,000 x 15 matches per season = £90k... It must be worth paying someone a grand a week to try and get 300 extra punters through the door, (any random 300, they don't have to revisit), given the tens of thousands, even hundreds of thousands, if not millions, on the doorsteps of UK Speedway tracks, less than 45 mins away... Whatever they do decide, this time they cannot afford to keep getting it wrong.. the marketing has been so wrong for so long now, its better than it was but still lightyears behind what other sports are doing. i think i recall you talking about building a database of customers, i would doubt that any team would know even a list of there season ticket holders for the past five years. 1 Quote Link to comment Share on other sites More sharing options...
mikebv Posted 3 hours ago Report Share Posted 3 hours ago 42 minutes ago, therefused said: the marketing has been so wrong for so long now, its better than it was but still lightyears behind what other sports are doing. i think i recall you talking about building a database of customers, i would doubt that any team would know even a list of there season ticket holders for the past five years. My company used to send you vouchers if you hadn't shopped with them for four weeks... It takes 28 days of doing something, or not doing something, to make a tangible change to your life, including attending Speedway!! Yet some clubs go over four weeks without a meeting!!! Utter Madness from a business perspective... The kids are off now and this evening there will be hundreds of empty seats at the NSS, and 2,000 spaces on the back straight... A database, using e-tickets info, would tell you who had been this season and when.. This weekend, or even today, should see hundreds of inboxes of those "infrequent attendees", being filled with £10 tickets and free entry for kids, and an " x" percent off merchandise, (10% off twenty five, 15% off fifty quid?).. (When visiting any attraction someone coming away with some souvenir with the venues name on are more likely to attend again given the constant reminder they took home with fhem). Fridge magnet anyone...! Given they can go so long without meetings, non stop, regular, direct communication is even more important to keep them in the consciousness of their fanbase... During the winter too is just as important, sending Xmas cards, birthday cards etc... 3 million people live less than an hour from the NSS in Grt Manchester, what a resource pool to exploit!!! Quote Link to comment Share on other sites More sharing options...
ouch Posted 4 minutes ago Report Share Posted 4 minutes ago 3 hours ago, mikebv said: My company used to send you vouchers if you hadn't shopped with them for four weeks... It takes 28 days of doing something, or not doing something, to make a tangible change to your life, including attending Speedway!! Yet some clubs go over four weeks without a meeting!!! Utter Madness from a business perspective... The kids are off now and this evening there will be hundreds of empty seats at the NSS, and 2,000 spaces on the back straight... A database, using e-tickets info, would tell you who had been this season and when.. This weekend, or even today, should see hundreds of inboxes of those "infrequent attendees", being filled with £10 tickets and free entry for kids, and an " x" percent off merchandise, (10% off twenty five, 15% off fifty quid?).. (When visiting any attraction someone coming away with some souvenir with the venues name on are more likely to attend again given the constant reminder they took home with fhem). Fridge magnet anyone...! Given they can go so long without meetings, non stop, regular, direct communication is even more important to keep them in the consciousness of their fanbase... During the winter too is just as important, sending Xmas cards, birthday cards etc... 3 million people live less than an hour from the NSS in Grt Manchester, what a resource pool to exploit!!! They need to give 10’000 free tickets away within a 30-35 mile radius. With an area like that we’d even get a few thousand from Sheffield. Quote Link to comment Share on other sites More sharing options...
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