Maybe clubs would get more mileage in running a membership scheme rather than Season Tickets?
Eg £20 a month for 12 months and you get a free programme when you attend however many meetings there are..
Plus maybe several goes on the centre green per season to watch the racing..?
Make the membership transferable for meetings the person paying may miss..
The benefits for the club are a constant cash flow, emails and communication details of fans so they can target them with merchandise offers, send them birthday and Xmas cards etc, meaning they stay in contact all year, not just during the season..
Maybe run prize draws too, once a month, to provide more interest and stimulate take up, cash prizes, merchandise, free food or drink vouchers etc...
And non attendance on those "dodgy weather nights" is irrelevant as the money has already been taken..
For the fans they get to pay over 12 months so can budget and get to feel a bit like a "VIP" if the club runs the scheme well enough, seperate entrance, newsletters, etc thus making that so important emotional connection which stimulates loyalty..
A "500 Club" with fans paying £20 a month delivers £10k a month, and £120k a year..